Marketing comes at a cost but if you know smart ways, you can easily minimize the cost of marketing. In this blog, few ways have been discussed to help you deal with the marketing.
After switching from your brick and mortar shop to e-commerce store, it is important to ensure that customers are able to locate and recognize you. Marketing is a tough pursuit and once it has been carefully planned and implemented, it will garner real-time results in the near future. Most of the store owners are skeptical about the marketing due to investment, but the perception that marketing will always come at a cost is wrong. There are many ways under which you can easily manage the marketing for your e-commerce business and that too without paying a penny for the same.
How to Conduct the Marketing of your store without incurring any charges?
Use of Email Marketing
Marketing should be dynamic and appealing. You can go ahead with pamphlet distribution, flex advertising, banners and hoarding, but the impact which an email can have on the clients is simply unquestionable. Most of the clients or prospective customers are running out of time and they don’t want to read a pamphlet or flex. They want a feasible solution which is environment-friendly, with the help of email campaign, you can easily reach out to a large chunk of customers personally. Even the %statistics suggest that email marketing is believed to garner 7% customer acquisition. At the same time, the lifetime value of the customer is 12 times more when contacted through an email as compared to other forms of communication. Even the rate of return is also higher with 1$ yielding 44.25$.
Social media is an emerging platform where you can pick your niche and advertise your product. You are aware of the target audience on the different platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube. When you are joining different groups on Facebook which are relevant to your business, or you are uploading videos of your store or samples on YouTube, the customers can easily connect with your store and find out about the new trends easily. On social media, it is very simple to communicate with the customers as well. Most of the customers can share their feedback and they can raise their queries, subsequently, you can answer their queries and help build the trust. It is very much essential to make sure that customers are satisfied with their queries and they are getting the right solution. This can help build the goodwill and make the customers get attached to your store.
Make Your Store Mobile
Mobile phones have been witnessing an evolutionary phase. They are not merely a device to communicate nowadays, rather, they have played a vital role to influence the customer choices. Most of the consumers are looking for new trends and products on their mobile phones. As a business owner, it is important for you to reach out to the customers. With mobile responsive website and web-store, you can easily provide the functionality to the customers. Integration of the apps with the business can help customers to easily download the apps and use them to get into the store, pick their choices and make the payments. This is entirely a simple exercise and it can give the better advantage to the customers.
Communication through Blogging
Customers are always looking for the best solution provider and if you are one among the best, it is important for you to ensure that you reach your customers in time. This can only happen when Google analytics have found out that your website is best in the business. To get this objective fulfilled, you can go with the blogging like BlogBucket. Informative blogs are always preferred by Google and those websites which are posting relevant information useful for the users, Google is always willing to rank them higher in the search results. You can hire a professional blogger for the purpose, or if you can manage the writing on your own, you can do with the blogging all by yourself.